Assessment 1: CASE Study - ENTREPRENEUR

Assessment 1 – Case Study (20%) – Learning outcome 1,2




The objective of this project is to examine the process of entrepreneurship. In particular, the focus in this assignment is on the interaction between new ventures, their founders, associated resource requirements and the environmental considerations that affected the success of an entrepreneur.






1. Form a group of 4-6 students.



2. Select an entrepreneur who has had significant success with at least one new venture. Address the following questions:


i)             How was the opportunity identified?


ii)           How did the entrepreneur make it happen? (outline their approach, personal attitudes and behaviour towards the new venture),


iii)          What were the most important elements of the entrepreneur’s business plan?  Which elements were critical to the venture’s success?


iv)          What lessons did he or she learn in the entrepreneurship process?



3. Note: these questions can be answered by interviewing an entrepreneur and/or by using business literature. 



Assessment   20%


·         10% is based on an oral presentation of 10 minutes followed by 5 minutes of questions.


·         10% is based on a summary of the key points, namely Powerpoint slides, identified in your research.


Due Date       Weeks 5-6

Assessment 2: CASE Study – Innovation and Business


Assessment 2 – Assessment title (30%) - Learning outcome 1,2,3




The objective of this assignment is to require students to apply the models, techniques and processes studied in this subject to a business plan for innovation






Each group is required to complete a business plan report of up to 1500 words


1. Form a group of 4-6 students.



2. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:


·        The company’s present value proposition

·        Plot the company’s value proposition on a value curve



3. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:

·         A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)

·         Plot the new value proposition on a value curve

·         An explanation of how this innovation would enhance the ‘day in the life of the customer’

·         An overview of how this innovation could be delivered profitably

Note: assessment is based on evidence of the group’s application of the innovation techniques and tools explored in this subject.


Due date:    For presentations:                  Tutorials – Weeks 10-11

                     For written Plan:                              Tutorial -    Week 12


·         .



Due Date       Weeks 10-12



Assessment: Written Project (Business Plan)                20%

Presentation                                                                                10%


Assessment 3 – Exam (50%) - Learning outcome 1,2,3


A 2-hour exam will take place during the University exam period. Students will be assessed on the materials covered from lectures in Week 1 to 12, and on the corresponding required readings.